![]() ![]() ![]() Because your video now looks like any other clickable link. And press OK.Įasy, right? But this method is not perfect either. Once people click your link, they’ll be redirected to your video.Īll you need to do is copy your video URL. The easiest way to send a video in your email is to use a good old-fashioned hyperlink. It will result in a poor user experience for some of your recipients.įortunately, there are other ways to send a video in an email. However, we don’t recommend using this method to send a video in your email. To embed a video in your email, you can use the following HTML5 code snippet ⤵️ This image will be displayed if your recipients’ email client does not support the HTML5 tag. Which is why you need to include a fallback image. And embedded videos may work in certain versions of Outlook. You can’t embed a video in Gmail or Yahoo for example. Most email service providers (ESP) don’t support embedded videos. That way your recipients will be able to watch the video directly in your email.īut be warned. The most engaging way to email a video is to embed it. There are (at least) 4 ways to send a video in your emails. And that it addresses the needs of your recipients. You need to make sure that your video actually adds value to your email. Whatever you choose, keep in mind that adding videos in your emails just for the sake of it won’t do you much good. Well, there are quite a few options you can pick from. But what kind of videos should you add to your emails? And how do you email a video? What videos should you include in your emails? Last but not least, a Campaign Monitor study showed that videos can help decrease your unsubscribe rates by nearly 26%. According to research, 64% of users are more likely to buy after watching a video. If you’re planning to sell a product, you should add a video in your email. When Wistia included a video thumbnail in their email, their click-through rates skyrocketed ( +41%). According to Backlinko, using the word “video” in your subject line can boost open rates by up to 19%. So it’s no surprise that marketers are starting to use them in emails more often.Īnd so far, the results are spectacular. They’re a fun and engaging way to share information. Videos are becoming increasingly popular. Ready? Then let’s jump in ⤵️ Why use videos in your emails? What videos you should include in your emails. In this quick guide, we’ll show you how to effectively utilize the power of video in your emails.īy the end of this article, you’ll know why you should use videos in your emails. But when paired with email, they become even more formidable. What videos should you include in your emails?.Here’s a detailed overview of video in email client support you might find helpful. In summary – if you want the YouTube video to display – you have to disable email campaign link tracking. If you’re sending a campaign through Pinpointe or any other ESP and enable tracking code – the YouTube URL will be replaced with an ESP’s tracking URL and Gmail / Hotmail won’t recognize that this is a YouTube video link. The limitation here is that Gmail and Hotmail need to ‘see’ the actual YouTube video link. Just insert the link as demonstrated in the image above. Note – do not use YouTube embed code – all email clients including Gmail and Hotmail will just ignore this and nothing will happen. In order for Gmail (and Hotmail) to work – simply insert the actual link to the YouTube video. Second, don’t assume the video is going to display – adding a call-to-action like “View video below” is certainly a recipe for confusion for any subscriber using a client outside of Gmail. If you want to make your video one of the focal elements of your email, be sure to go light on the content. Note that the YouTube Preview section of an email is fairly subtle so if your email campaign is more than a paragraph or two – your video preview is likely to be missed entirely. Here’s an example of this looks in Gmail: Using YouTube Previews to Display Video in Gmail (and Hotmail)īy uploading the video first to YouTube, then adding the URL to your HTML or plain-text email as text, you can get an inbox-playable preview to display. ![]() Plus some filters (aside from gmail) wil simply block the larger email. ![]() If your video is under 25MB – you can include the video directly – but we don’t recommend this even though it technically works, because non-gmail recipients of your email campaign may not be too keen on having you clog up their inbox with larger files. It turns out that Gmail kind of supports video in email on a limited basis. In our previous article we explained how to embed video in your email campaigns. ![]()
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